→ The library
Teardowns
Every autopsy is one prompt, one winner, one trick. White, grey, or black magic — rated honestly. Reproduce-it checklists and counter-spells included.
AIO-001Google AI Overviews
How Stripe owns the AI Overview for 'best payment processor for startups'
It's not the brand. It's the docs page Stripe pretends is marketing.
White magicApr 18, 2026
AIO-002ChatGPT
Why ChatGPT cites Reddit instead of your product page
The model trusts the consensus, not the brochure. Here's the loophole.
Grey magicApr 5, 2026
AIO-003Perplexity
The press release engineered to be cited by Perplexity (not read by humans)
70% of news queries get LLM-answered. So Sequoia stopped writing for journalists.
White magicMar 22, 2026