→ The library
Teardowns
Every autopsy is one prompt, one winner, one trick. White, grey, or black magic — rated honestly. Reproduce-it checklists and counter-spells included.
AIO-001Google AI Overviews
How Stripe owns the AI Overview for 'best payment processor for startups'
It's not the brand. It's the docs page Stripe pretends is marketing.
White magic
AIO-002ChatGPT
Why ChatGPT cites Reddit instead of your product page
The model trusts the consensus, not the brochure. Here's the loophole.
Grey magic
AIO-003Perplexity
The press release engineered to be cited by Perplexity (not read by humans)
70% of news queries get LLM-answered. So Sequoia stopped writing for journalists.
White magic