→ The manifesto

About

The blue link is dying. An AI Overview, a ChatGPT answer, or a Perplexity citation now handles the query before a buyer ever sees your site. The page that gets cited wins. The page that doesn't gets to watch.

AI Hacked is the running record of which pages win — and why. Every teardown documents one prompt, one surface, one winner, and the specific trick the page used to earn the slot. Schema, sentence shape, named entity density, citeable quotes, llms.txt — all of it.

Same teardown DNA as our sister sites: Marketing Hacked deconstructs ads and landing pages. Sales Hacked deconstructs cold emails and pitch decks. AI Hacked deconstructs the answer box. Same magician's-theater spirit — white, grey, and black magic — pointed at a new arena.

We rate every move by magic color. White magic is legit best practice you should ship today. Grey magic is clever, sometimes ethically arguable, often very effective. Black magic is manipulative — we name it so you can recognize it (and so you can decide whether to do it anyway).

Built and edited by David Berkowitz, a marketer who ships software. Part of the High Caliber AI network — 22+ live vibe-coded properties. Built with Lovable.

How to use AI Hacked

  1. Browse teardowns by surface or magic rating. Each one ships with a reproduce-it checklist and a counter-spell.
  2. Skim the tactics if you'd rather start with the playbook before the autopsies.
  3. Use the surfaces page to pick the engine you want to win, then filter tactics to match.
  4. Run BrandReceipts on your own brand to see which prompts you currently win or lose. Then pick a teardown to copy.